Although this term smacks of Labour New speak it adequately reflects the situation of being ‘ a person, group, organization, or system who affects or can be affected by an organization's actions’.

‘Digital Goods and the New Economy’
Danny Quah, 2002
London School of Economics

Michael Hardt, Antonio Negri 2005
Published by Hamish Hamilton ISBN 0-241-14240-7

‘We-Think - Mass innovation, not mass production’
Charles Leadbeater 2008
Published by Profile Books ISBN 978 1 86197 892 9

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