Where Do You Want To Go Today

………. where do you want to go today?

This is a satirical reference to the phrase ‘ where do you want to go today? ‘ which Microsoft trademarked and used and in it’s first global image advertising campaign in 1994.

A trademark - a company’s legally registered name or emblem, used to identify it’s products or services (OED) here takes the from of a whole sentence, which promises to fulfil your desires, to take you wherever you choose…….. but as the old joke goes

“How many Microsoft programmers does it take to change a light bulb?”
“None - Microsoft defines darkness as the standard.”

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